Pixel Insight

Game & Tech Journal

Beyond Vision: How China’s AI Glasses Are Shaping the Next Wave of Tech Economy


By Yan Chang | Pixel Insight | Beijing, Oct. 28, 2025

When three Chinese companies released their next-generation AI glasses this fall, the market finally felt as if it had reached its brand new moment. Within weeks, Rokid Glasses RV101, INMO GO3, and Quark S1, three devices with distinct design philosophies, arrived almost simultaneously, drawing attention well beyond the tech community.

At first glance, they look like ordinary spectacles, but each represents a different vision for how humans and machines will coexist in an era of ambient intelligence.


Three Designs, One Ambition

Rokid Glasses (RV101), global.rokid.com

Rokid Glasses (RV101), introduced in September, leans heavily into visual experience and AR recording. The device weighs just 49 grams, according to NotebookCheck, and uses Sony’s 12-megapixel IMX681 sensor with a 109-degree field of view, positioning it as a creator-friendly “wearable camera.”

INMO GO3, inmolens.com

Launched a month later, INMO GO3 takes a different approach. It is marketed as “an AI assistant you can wear,” combining a dual-chip Unisoc W337 processor, a monochrome MicroLED display (640×480), and two swappable 270-mAh batteries for all-day use, as reported by Sina Finance.

Quake S1, TmallGenie at weibo.com

Finally, Quark S1 pushes on-device intelligence even further. Reuters reported that Alibaba’s Quark integrates the company’s Qwen large language model with the Quark assistant, enabling real-time dialogue, transcription, and translation. Priced at about ¥4,699 ($660), the first batch is scheduled for delivery in December.

This is a detailed comparison of the differences between these three glasses in various dimensions:

SpecificationRokid Glasses (RV101)INMO GO3Quark S1
Release DateSeptember 2025October 2025October 2025
Weight49g53g51g
InteractionVoice + Buttons + Finger Ring (sold separately)Voice + Buttons + Finger Ring (included in first batch)Voice + Buttons
Memory2GB RAM + 32GB ROM256MB RAM + 64GB ROM3GB RAM + 32GB ROM
ChipsetQualcomm AR1 + RT600Unisoc W337, dual-chipQualcomm AR1 + Hengxuan S2800
Battery Capacity210mAh270mAh280mAh
Replaceable BatteryNot supported (sold separately in future)Supported (included in first shipment)Supported (included in first shipment)
Photo/Video FunctionSupportedSupportedSupported
Image SensorSony IMX681UnknownSony IMX681
Camera Resolution12MP (3024×4032), supports landscape captureUnknown12MP
Viewing Angle (FOV)109° (wide angle)UnknownUnknown
Frame Rate30 FPSUnknownUnknown
Audio4 microphones + 2 speakers4 microphones + 2 speakers5 microphones + 2 speakers (rumored)
Display TypeMicro LED + Diffractive WaveguideMicro LED + Diffractive WaveguideMicro LED + Diffractive Waveguide
Optical TypeMonocular WaveguideMonocular or BinocularBinocular Waveguide
Display ColorMonochrome GreenMonochrome GreenMonochrome Green
Field of View (FOV)30°30°26°
Display Resolution480×640480×640480×640
BrightnessUp to 1500 nitsUp to 1500 nitsUp to 2600 nits (rumored)
ConnectivityWi-Fi 6, Bluetooth 5.3Wi-Fi 2.4G/5G, Bluetooth 5.4Wi-Fi, Bluetooth
Other FeaturesOffline translation, RTOS system, AI assistant, anti-shake camera, keyframe recording7.5mm thin temples, navigation lights, powered by Alibaba Qwen AI, modular battery/charging base options
Retail Price¥3,882 (¥3,299 after discount)¥3,299 (intro price ¥2,999)¥3,882 (VIP88 members for ¥3,299)
Prescription OptionsDetachable magnetic lenses, ¥399–¥599Full lens replacement service, ¥700–¥1500
Source: xiaohongshu.com

Together, these products outline three potential futures for AI glasses: AR Vision, AI Assistant, and AI–Ecosystem Integration.


From “AI in Pocket” to “AI in Sight”

For much of the past decade, AI lived inside phones and browsers. Now it is moving directly into users’ line of sight. This shift, from screen-based interaction to spatial, embodied intelligence, is evident in how these glasses combine voice recognition, natural language processing, real-time imaging, and waveguide projection in a single wearable.

Rokid emphasizes visual augmentation and hands-free capture. INMO focuses on conversation, navigation, and translation, relying on replaceable batteries for continuous use. Quark, by contrast, reimagines the glasses as a consumer gateway to Alibaba’s AI ecosystem, running Qwen-powered features that reduce cloud latency and unify search with dialogue inside the Quark app.

In short, AI is no longer a distant interface—it is becoming a companion.


The Economic Logic Behind the Boom

The surge is measurable. According to 36Kr Global, citing IDC data, China shipped about 664,000 AI-enhanced smart glasses in Q2 2025, a 145.5% year-on-year increase. VRAR Expo News added that IDC projects shipments could reach 2.75 million units in 2025, up 107% from the previous year.

China’s smart-glasses shipments rose 145.5% year-on-year in Q2 2025, according to IDC data.

Three forces are driving this growth:

1. Falling hardware barriers.
An IDC Industry Blog noted that the domestic production of waveguides, micro-LED displays, and AI chipsets has sharply reduced costs and improved comfort. Components once used only in enterprise headsets are now affordable for consumers.

2. Ecosystem competition.
Industry analysts note that the competition in smart eyewear has shifted from hardware to holistic ecosystems—including supply chains, AI platforms, and content services. Rokid is developing an AR-first content and utility layer; INMO collaborates with Unisoc and app partners to refine a lightweight AI-communication stack; and Alibaba positions Quark as a consumer AI hub that connects chat, search, and multimodal assistants, all powered by Qwen. According to Digitimes, “ecosystem [is] taking shape” as more smart glasses roll out in 2025. Similarly, Traxtech argues that AI glasses are creating “entirely new end-to-end supply chain ecosystems.”

3. The experience economy of ‘intelligent productivity.’
Among Gen Z and young professionals, adoption is driven less by novelty and more by first-person efficiency: record, summarize, and translate without touching a phone. Analysts at IDC highlight that lightweight “life-logging” and creator workflows are normalizing first-person capture as a mainstream behavior.


From Hardware Innovation to Economic Strategy

This wave also signals a shift in China’s digital economy, from AI for data to AI for presence. Instead of confining intelligence to the cloud, manufacturers are embedding it into everyday objects, glasses, rings and earbuds, so that assistance appears when and where it is needed.

Economically, the industry now connects:

  • Upstream optical and semiconductor supply chains;
  • Downstream subscription and enterprise service ecosystems; and
  • Developer platforms for localized third-party apps.

This evolution aligns with China’s policy goal of cultivating “new-quality productive forces,” linking consumer technology with industrial and public-sector applications such as logistics training and healthcare support.


A Global Lens: Capacity and Competition

Globally, momentum is equally strong. Eyewear giant EssilorLuxottica, Meta’s Ray-Ban Meta manufacturing partner, told The Verge that it aims to expand annual smart-glasses output to 10 million units by 2026 — a sign of growing confidence in the mass-market potential for camera- and audio-first glasses.

Rokid’s Presentation at the Chinese Embassy in the United States Event, Media Center of Yuhang, Hangzhou.

This global ramp is reshaping competition at home. As 36Kr Technology reported, domestic launches from Xiaomi, Rokid, INMO, and Alibaba’s Quark aim to maintain market share not only through pricing, but also through distinct interaction models — translation-first, assistant-first, or AR-first — tailored to Chinese users’ habits and ecosystems.


The First-Person Future

From Rokid’s visual storytelling to INMO’s conversational utilities to Quark’s ecosystem-level intelligence, these glasses are far more than gadgets. They mark a shift from looking at technology to looking through it.

Just as smartphones once transformed communication, AI glasses are poised to redefine how we perceive and participate in the digital world. The next decade of computing may not unfold on screens at all — but in the space between human vision and machine understanding.


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